Day N, Marotta T; International Conference on AIDS.
Int Conf AIDS. 1989 Jun 4-9; 5: 895 (abstract no. E.556).
Polaris Research and Development, San Francisco, CA. USA
OBJECTIVE: To develop an analytic model for defining and differentiating between subgroups of Black men who have sex with other men for purposes of segmenting them for AIDS prevention interventions. METHODS: A review of the literature and ethnographic research led to development of a three dimensional matrix that differentiates between subgroups values, associational patterns, and communication styles and channels. The matrix locates Black men who have sex with other men in terms of the extent to which they self-identify as gay, bisexual or heterosexual; the degree to which they are Black-identified in terms of cultural style and attitudes; and their socioeconomic class (as measured by occupation, education, and income). RESULTS: Subgroups identified to date include Black gay intellectuals (men who are high on all three dimensions of the model), Black transvestite prostitutes (men who are Black identified, gay identified, and low on the socioeconomic scale), Black street hustlers (men who are Black identified, heterosexually identified, and low socioeconomic), Black bisexual professionals (Black identified, non-gay identified, and mid to upper socioeconomic), gay-identified Black men (primary identification as gay, low to moderate Black identity, mid to upper income). CONCLUSIONS: Black men who have sex with other men and who are at-risk of AIDS as a result of their behaviors do not all share the same values, do not all engage in the same behaviors, do not get their information from the same sources or find the same sources credible. Given their differences they require different messages delivered through different media.
Publication Types:
Keywords:
- Acquired Immunodeficiency Syndrome
- African Americans
- Bisexuality
- Educational Status
- Health Education
- Homosexuality
- Homosexuality, Male
- Humans
- Income
- Male
- Prostitution
- Teaching
- education
- methods
- therapy
Other ID:
UI: 102180696
From Meeting Abstracts